I am happy to share the analytics techniques of YouTube, which is one of the best and largest video marketing platforms. I will share all the past experiences that have been spent on YouTube and have been able to gain a grip on YouTube analytics and now I will share all the things that you will have to do to succeed on YouTube.
When it comes to your own audience growth on platforms like YouTube, Instagram and Facebook so I’m here to break it down for you so what I’m going to be doing over these days is actually going into social platforms and showing you the uncut unaltered although some things will be blurred metrics behind my own social platforms.
Best YouTube Analytics 2020
YouTube Creator Studio
- We’re going to talk about is YouTube so to get to your YouTube metrics are going to go over here to creator studio this is what you’re going to see when you go into creator studio you’re going to see your most recent videos, here it will show you guys like anything that YouTube really wants you to know.
- I’ve gotten invitations to YouTube events before on here things like that so make sure to check that this is saying that there’s a subscriber purge going on right now so if you guys notice that your subscriber counts or lowering that’s why they’re getting rid of like spam and think accounts.
- You’ll additionally see right here you may see a snapshot of your menu, so this simply has among the most vital analytics so that you can take note of proper now you watch time you evaluation subscribers and estimated income which you blur out so let’s simply go into the analytics so when you click on right here this could take you to it view all loading and all proper.
- You’ll see right here that every little thing defaults to final 28 days you can change the timeline to actually see you assume can do this customized, you may do a customized vary so if you had like a sure marketing campaign or possibly you had a channel supervisor that was managing your stuff and you wished to see how issues have been going simply whereas they have been doing it no matter you can customize it however you have a tendency to look at issues for final days.
We’re seeing watch time here so watch time is the total number of minutes in the last 30 days that people have watched your content and then you’ll also see here that there’s little green or red arrows based on whether that is an improved metric or a decreased metric or the metric has gotten worse whatever over.
Average View Duration
- This is common view period you guys will see this quantity is fairly low I was like just a little embarrassed to put this in right here however your common view time watch time is actually low I additionally do not need to say that and like make any of you guys really feel unhealthy both as a result of it does positively range by business there’s a lot of causes why my view time is that low this is not about me although this is not right here to justify in your view time or something like that.
- I simply need you guys to know that it is going to range by business and all of that I imply if you were a comedy channel and you was simply like making jokes each like all of the method by way of your movies that might most likely be larger as a result of folks you know can be entertained the entire time since you are doing academic content material generally it can be just a little dry.
- It is necessary info, so there’s quite a lot of causes that may be so low however this quantity you may come to sure conclusions and attempt to enhance your content material so I can attempt to be just a little bit extra to the purpose I could make longer movies it was once that YouTube wished you to make brief movies and simply retain folks the entire method by way of.
- Now that’s not so much the case it’s more just based on the number based on the watch time so anyway there’s a few different things you can do there but as you can see this is actually a little bit better than last month and in the past your view duration actually used to be like in the two and four minutes back in the day so definitely an improvement your views you can see your views were down.
- You created less video this month so that’s probably why or last month sorry April and then your revenue has a green arrow as well so a good thing May is always a good month for ad revenue so that’s why a lot of your favorite creators do things like blog miss or just post a lot of videos because they get that coin so down here just more details likes dislikes comments shares videos and playlists subscribers.
- I’m going to spend too much time on those because they’re very self-explanatory now I’m going to show you guys what I really like to look at first thing I really like to look at is my top post here so this is showing me again for the past 30 days what some of my top posts are and then YouTube premium revenue I get asked about that a lot YouTube premium is a new service that they’re offering and normal creators even non premium creators get a little.
Cut of that revenue I honestly don’t really know how it works but it is really low I mean these numbers are like dollars geographies are also another good thing to pay attention to where people are watching your videos so 67 percent of your audience is in the united states.
Eight point one percent in the UK six point three percent in Canada two point seven in India and two point three in Australia not very surprising for any of those because those are mostly English-speaking countries I think India also good country of English-speaking, if English is an official language of theirs but I know that there’s a high speaking English population in India I am a little surprised that Canada is lower than the UK just because some people.
Anyway, gender is interesting this used to be very different it used to be almost like 98 selfie mail I would say and so you about half in half a little bit more female.
We’re going to get into that one in a second and playback areas so that is fascinating 99% of your views got here from the YouTube watch web page so that means anyone like was simply on YouTube watching the video embedded on web sites and apps level six p.c YouTube different which you assume we will click on in right here and see what that’s.
YouTube channel web page so just about no person is coming to my YouTube channel you watching a video in order that’s additionally fascinating so let’s click on site visitors sources since you assume that is one other one that you just actually like to have a look at there’s all these like charts which yeah I’m not a chart particular person this stuff.
The traffic sources of any YouTube channel given below.
Suggested videos gave you 38% of your traffic this month so that is you know the things that come up in the sidebar when somebody else is watching another video you assume 35% of your watch time 25% of your views 28% of YouTube premium watch time and it also has it looks like one of the highest average view duration so that’s cool too because what that is telling you are that.
- YouTube is definitely suggesting your movies in the proper locations and one of many issues that ties into that’s key phrases in order that’s telling me that you just title your movies appropriately and you might be selecting good key phrases in your movies as a result of none of them are deceptive.
- They’re coming from movies which can be just like them, and individuals are truly clicking on them they’re being interested in the thumbnail on the sidebar they’re clicking on them and so they’re getting what they needed out of them so that you not doing click on bait they’re categorized accurately all that in order that’s a very actually good signal as a result of I’ve seen lots of purchasers have actually dangerous drop-off from urged.
- They’re doing like click on purchase a tour and issues like that YouTube search this one is definitely slightly bit decrease for you watch time right here we will additionally clarify that as a result of individuals are trying to find data so let’s let you know trying to find how one can create Instagram story highlights for instance and if they arrive to your video.
- You sit there blabbing about like your life and speaking about like my journey that you just took or you recognize like your Instagram or your weblog however they’re like you do not care such as you simply right here for the data in order that is smart you imply you recognize while you seek for one thing very particular in search you do not actually care concerning the individual except they actually sees my consideration.
If you actually click on these little question marks here, it will give you a little description of what exactly these things are so browsing features is homepage subscription feed and other browsing features so that is a five-minute watch time so that’s a good sign too because that shows your that people who are subscribed to your channel are actually watching at least 5 minutes of your video which is still pretty terrible.
- I guess not too terribly because some of your videos are only about 9 minutes or 10 minutes or whatever and then we could just go on and on from here now one thing that is really interesting if we see the highest one on here is 10 minutes which is pretty dang and that is your playlist so obviously.
- It’s a very small amount my watch time is only one thousand seven hundred and forty-five minutes it’s one of the lower ones but again that shows me that it playlists are worthwhile I mean people who are really like on a binge and want to you know binge watch me do and actually stay tuned for a while so this one is really fascinating now.
- Let’s see what is this confirm so you can see like 9 & 10 minutes these are your personal movies so that is attention-grabbing like individuals once more like that’s a good factor as a result of if they like your first video and they click on the second video they in all probability like you which is good.
- Some ancestry Funny videos ones the section of my friend Paris’s videos that’s funny yeah you can hover over those click on them see they’re pretty much all funny videos Wow one of your own videos I guess few of your own videos at youtube.com there so adjusting your own content you can see the view duration for all of these things as well.
- Let’s see what is this, so you can see like 9 & 10 minutes these are your personal movies so that is attention-grabbing like individuals once more like that’s a good factor as a result of if they like your first video and they click on the second video they in all probability like you which is good.
- I imply these are all truly fairly good although I imply they’re throughout 5 minutes so I’m sort of impressed by that I’ll present you the one final factor that I actually take note of on YouTube analytics.
YouTube Search Categories
If we click on this, we can see the exact things that people are searching for to find your content which is invaluable I often go to this and just whole terms and make a video on that term.
Social Media Manager
- Social media manager is the number one factor so that’s one thing that I’ve actually been making an attempt to do is rank for that time period as a result of people search for it’s been once they search for it they click on myself you know you can look at these yourself however anyway these are all phrases that individuals are looking out for and click on in your content material because of and so that is actually useful to know it’s useful to know precisely how individuals are searching for things as a result of like social media administration tools.
- Example that is not necessarily a time period that I use very usually however it would possibly be one thing possibly I’ll create a put up in a couple of weeks referred to as social media administration tools you want or one thing to assist rank for that term that people are searching for.
- That’s an actually interesting one after which let’s like drop it right down to life time just to see just total that’s simply 31 days typically it freezes when you do life time it’s a lot knowledge please do not freeze one recording okay so yeah generally.
- YouTube has like a little mini meltdown because it’s just way too much data but this is cool because it shows all time what people have searched for so this is good to know just overall for my post as you can see there’s Fame bit Social media manager ancestry Funny style hall and best lotion cream which I knew no longer do videos on that anymore which is a little bummer.
These are pretty high but you know you can kind of see my evolution through that let’s also show really quickly demographics I showed you guys gender but it is also pretty interesting to see age so I can see my core groups that pay attention to me as you can see they’re mostly 20 through 27 followed closely by 29 and 338 mostly female but pretty evenly split and here’s like the breakdown of everything if you were aged you can also look by the or gender.
It’s just really interesting when I’m crafting content you know maybe I’m thinking should I do a post on college like, does anybody care is anybody in college who well I can look at this and see actually about 39% of my audience is probably in college or college age actually even though the majority of my audience is 20 through 35.
The majority of my viewers like people who are watching putting in see time on my posts are actually a little bit older so that’s a guy and that’s really good for me to know and I’m really happy about that because I’m 26 almost 27 well not almost I’ll be 27 in 2020 instead a little bit older so mine you know my goals and my lifestyle is a little bit.
It’s quite a bit different from a 19-year-old and it’s not to say that an 19-year-old can’t see my stuff but it just adds that reliability and stuff like that you can also and I’m not going to go through every feature this because there are just so much on this these reports so I definitely recommend that you guys dive.
It these days you can also choose to subscribe and not subscribe, so I can see what my subscribers are so 90% of my subscribers of YouTube channel watch time any subscribers comes from 30 through 35 for so I’m really resonating with that age group so yeah that’s all I’m really going to show you guys for now you can also export these reports if you wanted to compile your data in an excel.
I really feel like I’ve rambled for the approach too lengthy on this there’s a lot info I positively suggest that you just guy get in there whether or not it is each month each quarter simply to see some stuff about your YouTube channel.